SOP: How a post moves | Notion

One page the whole team follows. If a post isn't in the Content Pipeline, it doesn't exist.

Stage	Who moves it here	What must be true before moving on
Idea	Anyone	Client, pillar and format filled in
Scripting	Ada	Hook and script written on the post page
Filming	Tobi	Shot list agreed, filming date booked
Editing	Tobi or Kemi	Raw footage linked in Asset Library
Client review	Editor	Edit link on the page, client pinged once
Changes requested	Client (via feedback field)	Feedback written in the post, not in WhatsApp
Scheduled	Ada	Client approved ticked, caption final, date set
Published	Ada	Live link added. Views and saves added after 7 days

Rules that keep it clean

One post = one row. A Reel posted to Instagram and TikTok is still one row with two platforms.
Feedback lives on the post. If a client sends notes by WhatsApp, paste them into Client feedback.
Anything in Client review for more than 2 working days gets a polite nudge.
Nothing gets scheduled without the approval tick.

Monday 15-minute planning

[ ] Check each client's posts against their monthly quota
[ ] Open Stuck with client and chase anything older than 2 days
[ ] Open Team workload and rebalance if one person has more than 6 active posts
[ ] Move 3 ideas per client into Scripting