Concept

A candle-lit 45-minute ride at 9:00, then brunch in the studio lounge with a local café. Members can bring one friend free. Friends get a 2-week trial card at the door.

Why this, why now

December attendance usually dips. A social morning gives members a reason to show up and gives friends a low-pressure first visit.

Materials

Costs

Item Est. cost Status
Brunch catering (40 people) €520 3 quotes in, recommendation made
LED candles (60) €95 Quote approved
Trial cards print (50) €45 Not started
Decorations €80 Not started
Instructor fee €100 Confirmed
Total €840 Under budget by €60

Timeline

When What Owner
6 Nov Founder picks caterer Founder
10 Nov Announce on Instagram, open sign-ups Assistant
1 Dec Order candles and print cards Assistant
15 Dec Confirm final headcount with caterer Assistant
18 Dec Reminder email to sign-ups Assistant
20 Dec Event day Studio team

Decision needed

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Pick a caterer. My recommendation is Kaffeehaus Nord (€520): mid-price, can do vegan options, and they deliver and set up. Full comparison in Supplier Quotes.

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